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Take time, not a life
Client: Republic of Estonia, Transport administration
Role: Art director
Agency: Optimist
Production: Get Shot Films
Year: 2019
Campaigns propagating to respect the speed limit have been running endlessly, and yet the topic remains relevant. It's hard to reach people with fictional stories. In 2019, we decided to be brutally honest and show real and untempered consequences instead.
Although incredibly difficult, family members of those, who were victims of speeding, told us their stories. Together we spread the message to the entire nation, in hopes of sparing further lives. Real stories, with real people, and real emotions. No script or retakes.

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A G N U S L A A N E
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