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Next-gen
Quattro
Client: Audi
Role: Creative director, strategist
Agency: Optimist
Production: Get Shot Films
Year: 2021
How do you convey to an entire nation, enveloped by nature, that an all-electric, luxury SUV is more than just a flashy urban vehicle?
Play Video
Results: Initially, experts scoffed at the notion, deeming the idea physically implausible. After airing, approximately a month into a three-month campaign, we were forced to prematurely conclude the entire campaign. We simply ran out vehicles to sell. The stunt was viewed 281,000+ times on Youtube alone. That's a fifth of the entire country.
A G N U S L A A N E
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