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Long drink with character
Client: Koff
Role: Creative director, strategist
Agency: Optimist
Production: Get Shot Films
Year: 2022
Pigeon people. A metaphor for all that is dull and gray. Launching a product in an already crowded market is undoubtedly a bit eccentric. But why not fully embrace the madness? A sound philosophy for a challenger brand, and frankly, for life in general.
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Colors tell us more than unseasoned words do. Lack. Abundance. Wonder. That trembling inside.
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Results: Integrated campaign buzzed with infectious energy throughout the summer. In just a single season, the new beverages captured a 12% market share in the non-alcoholic category. Simultaneously, alcoholic counterparts accounted for an impressive 47% of the total sales volume within entire long drink category (0.33-liter cans).
A G N U S L A A N E
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