I'm like one of those 3in1 shampoos.
A creative director, an art director, and a strategist packed into one. I know, I would be sceptical too - I buy my conditioner separately.
We learn who we are in practice, not in theory.
Over the past 14 years, curiosity has led me to various roles within the creative industry. A complementing skill set has given me a way of seeing things. Sometimes where others see none, but it could also just be a worrying medical condition.
Brand positioning, marketing strategies, workflows and methodologies, workshops, service design, creative direction, copywriting, advertising, experiential marketing, wayfinding, art direction, graphic design.
Obsessed with both how and why.
We need to be adding value to people's lives. Otherwise, what's the point of doing any of this? By finding meaningful insights, my ambition is always to nudge people and brands toward better choices. For both themselves and the public good.
MacGyver had a very similar name.
Unfortunately, that is just a coincidence. He proved there’s a difference between having range and being a dilettante. Generalists triumph in a specialised world.
Available pretty much anywhere.
Whether you’re leading a consumer-facing brand or running an agency, my know-how is there for you. And we don’t have to vow that we love each other forever. Discretion is one of my base features. A creative prostitute of sorts. Added to your team when and where required. Or even full-time. In-person or remotely.
Got issues?
Great. That's my jam, fam.
Check out my work or get in touch.